Paul Mackie, “Mr. Cedar,” Announces Retirement

Reflecting on Nearly Three Decades of Passion and Leadership at WRCLA

After nearly 30 years as one of the most recognized and respected voices in the cedar industry, Paul Mackie—affectionately known as “Mr. Cedar”—is set to retire. His departure from the Western Red Cedar Lumber Association (WRCLA) marks the close of a remarkable chapter defined by unwavering advocacy, deep industry knowledge, and exceptional relationship-building.

Paul’s connection to Western Red Cedar stretches back generations. His great-grandfather operated cedar shingle mills in Ballard, Washington, at the turn of the 20th century, and his grandfather was among the first to export Western Red Cedar to Japan in the 1920s. With cedar in his blood, Paul’s path was firmly rooted in a family legacy of lumber.

Yet his professional journey wasn’t linear. Originally an English Literature major with aspirations toward law, Paul pivoted abruptly—trading his plywood mill job for a role trading hemlock at United Alpine. Over subsequent years, Paul honed his expertise in lumber trading, eventually partnering with his father in their family business, Wood Traders. Though the venture ended due to industry shifts brought about by the Staggers Rail Act, it opened new doors professionally and personally—including meeting his wife, Roberta.

Returning to His Roots

After a decade working in financial underwriting at Dunn and Bradstreet, Paul returned to his roots in 1995 when he joined WRCLA. Initially hired on a short-term contract to promote cedar at retail locations, Paul quickly distinguished himself. His strategic insight and natural ability to communicate cedar’s benefits led the WRCLA board to make his position permanent.

“Paul has shown what it means to be a true advocate—proactive, principled, and always member-focused,” says Brad Kirkbride, Managing Director of the WRCLA. “He raised the bar for our organization and helped define how we show up in the marketplace.”

Shaping Iconic Projects

Paul became known for tirelessly advocating cedar specifications in high-profile projects. Whether reshaping nearly impossible specifications for NYU’s demanding cedar requirements or leading a three-year advocacy effort resulting in over half a million dollars of Western Red Cedar for Sandy High School in Portland, Paul’s commitment was unmatched.

As architectural trends evolved, Paul proactively responded. Recognizing the rise of flush joint tongue-and-groove siding among architects, Paul championed the fine line reveal—a cleaner, more durable detail that has become a preferred choice for builders and designers.

A Trusted Ambassador

Beyond materials and specifications, Paul’s influence extended deeply into education and relationship-building. He delivered countless AIA training programs, shared unparalleled technical expertise, and brought WRCLA’s mission to life through constant travel and personal engagement. Whether addressing architects or walking job sites, Paul’s ability to connect authentically made him not just a representative, but a trusted collaborator.

He built his reputation in an era when picking up the phone was the gold standard—when direct conversations and personal connections formed the foundation of lasting partnerships. This relationship-driven approach shaped the culture and effectiveness of WRCLA’s outreach programs, leaving an enduring mark.

“Paul has been an incredible ambassador for our association,” says Jake Power, Past President of the Western Red Cedar Lumber Association / President & Managing Director of Power Wood Corporation. “He has always been laser focused on his mission of getting the right quality cedar products into the hands of the right people. I’ve had the privilege of seeing him work tirelessly to ensure marquee projects are supplied with the right product, raising the profile of the Real Cedar brand. I will be forever grateful for his hard work and commitment to the sector.”

Looking Ahead

Paul’s retirement arrives at a pivotal moment for WRCLA. Inspired by his legacy, the association continues expanding its team of field representatives, upholding the high standards Paul established. His career stands as a testament to passion, integrity, and clarity of mission—truly embodying the voice of the cedar industry.

As Paul begins his well-earned retirement, the WRCLA—and indeed, the entire cedar community—celebrates his invaluable contributions. His impact, built through decades of steadfast advocacy and genuine relationships, will continue to inspire the industry for years to
come. We wish him joy, relaxation, and fulfillment in this exciting new chapter.